5 factors to consider when choosing
an eCommerce web hosting service
The eCommerce web hosting service is an ideal solution for
eCommerce website. E-commerce pages have completely different needs than those
of a conventional website or blog. A good part of them uses very popular
eCommerce platforms, which require more specific features and functions. For
this reason, today we want to talk about the 5 factors you should consider when
choosing an eCommerce web hosting service.
1. High speed and availability
Loading times in an online store is an important aspect. It
is known that nearly 50% of shoppers waiting for a page to load. 40% of them,
will leave the site if it takes a long time to display. Therefore, the chosen
eCommerce Hosting must guarantee an adequate speed for the operation of an
e-commerce platform.
If you have an online store that generates one hundred
thousand euros a day, even the delay of 1 second in the availability of the
site can mean losses of thousands of euros, something that in such a competitive
market simply cannot be allowed.
When it comes to getting the store to load fast, the web
design must be done as correctly as possible. But also the hosting has a lot to
say since a correct configuration of the server that adapts to the CMS that the
store uses is fundamental to improve the performance significantly. And let's
not forget that the loading speed of a website is an SEO factor that is
becoming increasingly important….
2. Datacenter
If you are going to sell in the US then your data center
must be hosted in the US. This is essential since it improves the download
times of the content to your customers (the information does not have to travel
long distances from a possible hosting in the US) and it is also another factor
that also helps in SEO. If you sell in the US you have to have an American IP
because Google also values it positively.
3. Security
E-commerce sites are designed to be able to receive payments
from customers who buy their products. This means that financial information and
personal data that should not be vulnerable should be processed. Therefore, the
chosen Hosting must offer private SSL to increase the security and trust of
customers. Protecting credit card information, as well as logins and passwords,
even offering two-factor authentication, are undoubtedly aspects that every
trading platform should offer to its customers.
4. Support
That your hosting company gives you quality support is
something totally necessary. But if you want to go further, you don't have to
simply look for timely support for problems, but you need the hosting to be
your technology partner. Today many hostings are experts in the installation,
configuration, and optimization. In short, they can provide a comprehensive
solution to all your business needs.
5. Mobile platform
It is known that a large number of people are accessing the
Internet through their mobile devices such as Tablets or Smartphones, even many
of them make purchases. Therefore, a good eCommerce Hosting provider must offer
personalized support to adapt and optimize your mobile website. This trend is
unstoppable so that in the future most of your customers will navigate with the
mobile or tablet and your website has to be prepared to provide a quality
service. Or do you want to lose all that business?
